Hybrid Digital Marketing Specialist at Alberta

Shape the future of email marketing at the University of Alberta as a Digital Strategy Specialist. This role combines remote flexibility with necessary in-person collaboration at Enterprise Square, Edmonton. As a Digital Strategy Specialist focused on email marketing, you will lead the development and management of strategic email campaigns.

Reporting to the Manager of Digital Strategy, you will work in tandem with various departments to enhance university communications. Engage in market research, content creation, and campaign analysis to optimize outreach and impact. Key Responsibilities:

• Oversee comprehensive email marketing initiatives and campaigns
• Collaborate across departments to ensure cohesive messaging
• Analyze data and metrics to refine engagement strategies
• Create layouts and landing pages for effective email distribution
• Measure and report on campaign success with analytics tools Requirements:
• Experience in digital marketing, specifically email campaigns
• Proficiency in Google Analytics and campaign analysis
• Strong communication and collaboration skills
• Understanding of audience engagement strategies
• Background in content creation and market research Drive effective email marketing strategies that elevate the University of Alberta's brand and audience engagement.